SS17 advertising campaign

Set-up after moving to Shanghai in 2018 XIN PIN is a carefully curated selection of products discovered, designed and made whilst exploring China. It culminated in the launch of an online store selling Chinese craft for the modern home. It showcases the interesting and often overlooked beauty of Chinese crafts and traditional products, made bespoke or ordered directly from a local maker.

Founder, July 2018 - June 2022